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Any generic term not trademarked
An organization name if you are an official representative of the organization
A location name if you are official representative of the location
A band name if you are an official representative of the band
A political title or name if you are an official representative of the politician or political organization
A trademarked word as long as you represent the owner of the trademark
A celebrity name as long as you are an official representative of the celebrity

Your Name	John Smith
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